6 tips for getting your products featured in Magazines

Are you a designer maker? Would you like to get your products featured in magazines? Today we are thrilled to share tips from PR Dispatch.

6 tips for getting your products featured in Magazines. 

The key to success in any business is building brand awareness and then converting that awareness into sales. Without the initial brand awareness, no one will know about your products. It can be achieved in a number of ways including through social media (organic and paid), advertising and Google search, however one of the most credible ways is through magazine (print and online) product placement. Gaining coverage in the right publication can massively increase your brand awareness and exposure, increase traffic, social media following, and ultimately benefit your sales.

Traditionally, brands would hire a PR agency that would set them back thousands each month without any guaranteed results. But in this digital age where everyone is connected, more and more brands start doing their own PR in-house. We know that no-one can sell a product better than the brand itself so we’ve compiled our top PR Dispatch tips for getting your products featured.

1. Have your assets ready
Regardless of whether you are doing your own PR or paying an agency to handle it, a must before even starting to reach out to the press is getting your assets ready. Assets include high-res imagery, look books, line sheets, and a website. First impressions count, so it’s important to get these right before you start your press outreach.

Your imagery will be your most important asset. You will need both lifestyle and cut-out imagery. Trust us when we say an editor will only consider your product for a shopping page, if you can provide them with high resolution and clean cut-out shots. Your lifestyle imagery should be beautifully styled and well considered for your target audience.

As well as imagery, you will need a digital PDF look book, a line sheet which clearly shows each product, name and price point, and finally a well-functioning on-brand website that is easy to navigate.

PR Dispatch

2. Do Your Research
We can’t point it out often enough; when it comes to PR, no amount of research is ever too much, and you should by no means underestimate the power of research. And yes, editors will be able to tell if you’ve never picked up a copy of the publication you’re pitching to.

Start by compiling a list of publications you want to target. Focus on the publications that is right for your target audience. While it may be your dream to get featured in certain publications, it is probably not going to happen if your price point or your product is not right for the magazine you’re pitching to. Being aware of your core customers and what publications they read will allow you to focus on the publications that are right for you and your market.

Once you know your target publications, try and find out as much as you can about the publications you want your brand to be featured in. Research goes a long way; get to know which editor compiles the feature, what products they normally feature and follow and engage with them (where relevant) on social media. This will enable you to establish a stronger connection with the editors and show personality.

3. Understand how publications work
It’s key to understand of how publications work. Each publication will have a different readership, lead times and is made up of a number of features. Identify which publications are right for your target audience and then read them front to back (more than once). You’ll quickly be able to figure out where your product sits.

While this may not be the case for all publications, long-lead (monthly) publications generally start compiling their features anywhere between three and six months in advance, while weekly and online publication generally have much shorter lead times.

PR Dispatch

4. Tailor your email pitch
Your email pitch is the most important part of the PR process. It needs to be tailored to the publication and page you’re pitching to. Thorough magazine research is key as its important to know what features the editor compile and the type of products and price point they usually feature.

Keep emails short and sweet, suggest the feature you are pitching to and include a catchy subject line, or a subject line clearly targeted at a specific feature. Finally, attach a product suggestion or two at a low-res image size (to avoid clogging up the editor’s inbox).

5.Don’t give up
Rome wasn’t built in a day. The same goes for getting your products noticed by the press. Editors are busy people that receive hundreds of emails a day and generally speaking they’ll only get back to you if they need something from you at that particular moment.

We know how frustrating it can sometimes be, but don’t be disheartened and try not to take it personally if nobody gets back to you straight away. You might email a publication and 4 weeks later they might respond asking for an image because it’s relevant for what they’re working on then.

Sometimes they won’t respond at all and might just pull a photo directly from your website to use for their story. It’s the unpredictable (and thrilling) nature of press. Send a short follow up email a week or so after your first just to check it didn’t get lost in their inbox.  If you still have not heard anything, save the contact for later and approach the editor again with a different product or for a different feature.

6. PR Your PR
Securing a great piece of press coverage, especially your first one, will be a proud moment, and you’re going to want to tell everyone about it. And why shouldn’t you? It’s a great achievement, so shout it from the rooftops!

Tell your friends and family, but most importantly – make sure you share it across your social channels and include it in your newsletter. This will increase your brand credibility. Great coverage leads to more great coverage. Share it on your website (as featured by), social media feed, highlights on your Instagram and write a blog post about the coverage to improve your Google ranking.

PR Dispatch

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Rosie Davies-Smith 
Rosie Davies-Smith is the founder of PR Dispatch. PR Dispatch give brand the contacts, guidance and support to pitch their own products into online and print magazines from just £39. Our subscribers have been featured by some of the biggest UK publications, including Stella, The Telegraph and Elle.

Could you be next?

Rosie has shared two discount codes for our Perks Members –
15% off PR Dispatches’s Christmas Gift Guide subscriptionand  one month free when you sign up for three or twelve months

Read more details about Urban Makers Perks and how to join here 

Meet the Maker – Tara Enyia Studios

Maker: Tara Enyia /  From: London /  Craft: Painter and Illustrator
Website: taraenyia.com

Hi There, I’m Tara Enyia a contemporary artist and illustrator creating and selling affordable original artworks from my East London studio.
My works loosely explore ideologies surrounding feminine fragility, sexuality and vitality through the use of expressive botanical paintings. I draw critical inspiration from my  illustrative background whist embodying a energetic and free flowing aesthetic to my fine art.

For commission, wholesale and purchasing enquiries please feel free to contact Tara Enyia directly. Alternatively you can pop into the studio and say Hi at The ViewTube, E15 2PJ

Follow Tara on Instagram

Tara is a member of our small business support scheme Urban Makers Perks 

 

 

 

 

E-commerce SEO workshop for designer makers

Are you a designer maker and sell your makes on your own website? Ever wondered how to get more visitors and sales on your e-commerce website? While there isn’t a ready and quick solution, there is a lot you can do every day on your website to work towards that goal.

Thursday July 5th 2018 
5.30pm – 8pm – workshop commences at 6pm
£15 Book here 
Half price for Perks Members – please contact us for the discount code

Join Morena Fiore-Kirby, freelance Web Developer at morenafiore.com and designer maker of geometric jewellery at Kodes in an evening SEO workshop where you will get to do practical exercises to get your e-commerce SEO into shape and learn the most important SEO rules for your e-commerce site, without it getting too technical.

You will need to bring a tablet or laptop so you can do the exercises based on your website. If you don’t have one, don’t worry, there will be plenty of notes and handouts you can take home and do the exercises there.

About Morena
Morena Fiore-Kirby is a freelance web developer with 10 years experience. She specialises in WordPress websites and she has worked for many different clients, from big corporations to small startups and makers. As web developer she builds the tools to help website owners to work on their SEO and with time has become passionate about SEO and wherever possible she tries and help customers make the most use of these tools to improve their SEO.

She is also a Designer Maker of Geometric Jewellery at Kodes Accessories so she understands the challenges we have to face as makers when it comes to SEO.

Meet the Maker – Remi Yeku

Maker: Anthony Aderemi Akinfoyeku (Remi) /  From: London /  Craft: Screen Printing
Website: remiyeku.com

Hello I’m Remi and I am the founder of Remi Yeku. I decided to build my own print press and exposure unit as a means of getting back into printing (which I had last done as a teenager) as a hobby. This quickly grew as an idea and I began selling my creations at markets, getting the positive feedback which gave me the confidence to pursue my rediscovered passion for screen printing on a larger scale.

Our main ethos is to make every space a gallery, meaning every area should have inspiring artwork individual and precious to us.

All of our goods are designed to inspire and are hand made which ensures individuality is achieved; each product you buy from us will be individual to you!

Instagram / Facebook  

Remi is a member of Urban Makers Perks 

Meet the Maker – Skomer Studio

Maker: Daisy Simpson /  From: London /  Craft: Jewellery Design
Website: skomer-studio.com

Skomer is a jewellery line handcrafted in London by Daisy Simpson. Based between Lancashire and London,  Skomer is a contemporary brand with every piece made to last and be worn forever.

All the jewellery within the Skomer Studio collections is created entirely by hand, and although not the quickest way of making jewellery it allows for every piece that is bought by the customer to be unique, considered and one of a kind. The jewellery can vary slightly in size, shape and finish just like the wearers themselves.

Instagram

Daisy is a member of our small business support scheme Urban Makers Perks 

 

Christmas 2018 – Applications open now

Applications are open now for our Christmas market 2018. We are pleased to be back at the Ecology Pavilion, Mile End Park on December 8th and 9th. The Pavilion overlooks the reed beds of Mile End Park and can accommodate over 50 designer makers each day. Applications close on July 2nd 2018 – Apply here 

We are looking for original, well made, inspired design and we require that the products you sell are designed by you, handmade or made locally to you. If they are made and produced elsewhere they must be ethically sourced and kind to the environment.

December 8th and 9th 2018 
11 – 5pm each day (set up from 9.30am)
For full costs and details please click here 

We are looking to have different traders each day so please specify which day you would like on the form below. We will try our best to accommodate all requests but these cannot be guaranteed

Please note you must have public liability insurance to trade with Urban Makers East.  Applications will close on July 2nd 2018 and you will hear from us within 2 weeks of close date to let you know if you have been successful or not.

Apply here 

A short film from our Christmas Market 2016

 

 

Meet the Maker – Tokyo Gothic

Tokyo Gothic is an illustration series Vera created featuring mange pin up girls living in Tokyo. In addition to being a Designer/Illustrator Vera Akotuah is also a fine Artist. She became inspired by Tokyo after visiting Japan a few years ago for a fine art exhibition held in Shibuya.

Maker: Vera Akotuah /  From: London /  Craft: Illustrator 
Website: tokyogothicseries.etsy.com

The manga culture inspired the style of her pin up girl illustrations. Burlesque has a strong influence as the freedom of expression is apparent here. The pins up girl illustrations are named after parts, locations of Tokyo and all also have original Japanese names. The girls Vera has depicted are inspired by some of pop cultures notable muses including ‘Dita Von Teese’ and ‘Bettie Page’.

Instagram 

To be featured on our blog and receive discounts on our workshops, markets and pop-up shops please join out small business support scheme Urban Makers Perks 

THE BUSINESS OF BODY LANGUAGE WORKSHOP

We’re very excited to have this workshop booked in for June with the lovely Heather Jeffries. 

This event is an introductory workshop to ‘The Business of Body Language’, a framework specifically designed to empower entrepreneurial creatives.This interactive workshop provides a platform to practice key presentation skills so that you can confidently communicate you & your brand, helping you achieve your goals.

Wednesday the 6th of June 
5.30 – 8pm 
GreatArt Kingsland Road Shoreditch   MAP
£20 per person
Please note – there are only 8 spaces available for this workshop so be quick 

Book Here 

Perks members half price £10 – Please send an email to info@urbanmakerseast.co.uk and we will send you a PayPal request 

This workshop delivers:
● tips and tricks for combating nerves and public speaking jitters
● tools to communicate your brand confidently, naturally & effectively
● go-to techniques for delivering impactful presentations

The details:
● 2 hour workshop
● 8 participants
● One-to-one coaching provided during the session

What it looks like:
● The workshop is interactive – each person is asked to speak in front of the group, participate in group activities as well as be a supportive audience member for fellow participants
● Each presentation skill (body language, the voice, eye contact) is introduced and followed by a facilitated group activity
● One-to-one coaching is provided throughout the workshop, as you get the opportunity to practice presenting
● The workshop begins and ends with each participant standing up in front of the group and introducing themselves. These Introductions are video recorded to provide another ‘outside eye’. Alongside feedback from the facilitator and their peers, this helps participants identify shifts in their presentation style and confidence

This workshop is for you:
● if you are an entrepreneurial creative, selling either a product or a service, looking to improve how you communicate with key players
● if you are a maker selling on Etsy, NOTH etc looking to bring your online business off-line and want a space to practice how you communicate your brand 1-on-1
● if you’d like to lead workshops to diversify your revenue stream – learn how to hold a room and gain confidence speaking to groups
● if you sell at markets and want to improve your communication with passersby to convert them into customers
● if you are expanding your social media presence and want to increase your confidence on-camera in videos and Instagram stories.
● if the thought of attending a networking event fills you with dread and you’d like a few tips in your back pocket to project confidence and calm

About Heather Jeffries
I have been privileged to meet many talented makers and creatives through the years, and love championing small businesses and those following their dream. What I began to notice is that often it was a challenge for creatives to communicate effectively to others and promote their own work. I realised my skill set is perfectly suited to support these individuals: as a trained actor, director and choreographer with 10 years experience in retail and management, I can translate how to capture an audience’s attention in a way that is accessible to the non-performer. I create an environment of growth and risk-taking, and participants leave my workshops and 1-to-1 training sessions with newfound confidence and tangible skills to arm them for success.

 

Proudly supported by GreatArt

FREE Paint a geometric necklace and earrings workshop with Kodes Accessories

Join Kodes Accessories in a 3h workshop where you’ll paint one of her iconic geometric wooden necklaces or earrings. This workshop is free of charge and is sponsored by GreatArt. 

Join Kodes Accessories in one of her workshops where you’ll paint one of her geometric wooden necklaces or pair of earrings. The workshops will be hosted at Great Art,  in Shoreditch.

Saturday 5th May
10:00 – 13:00 – Paint your Geometric Necklace (basic) (3h)
13:30 – 15:30 – Paint your Geometric Earrings (2h)
16:00 – 19:00 – Paint your Geometric Necklace – Advanced techniques (marble, terrazzo, granite and ombre) (3h)

Great Art
49 Kingsland Rd
London E2 8AG
greatart.co.uk

You can choose from a selection of Spring and Summer colours and let your creativity flow.

Your experience will include all the materials, a demonstration by Morena, the maker behind Kodes, the necklace (on either cord or chain) or earrings you will make and refreshments kindly offered by Great Art.

As painting with acrylic colours can get messy, we advise you to wear clothes that you don’t mind getting paint marks on as even if the paint is water based it might still stain your clothes. If preferred you can also bring an apron.

The workshop is FREE, but you will need to get a ticket from this page and bring a printed or digital confirmation. Spaces are limited to 15 people per session, one session per person only (be kind to others: by booking one session only you can allow others to join the sessions too), so make sure you book yours in advance to avoid disappointment.

Book here 

Morena is a member of Urban Makers Perks 

Applications open now – Shoredtich Makers Market

Our pop-up shop in Shoreditch was such as success we have now decided to host a makers market in Shoreditch, on Bethnal Green Road – right at the top of Brick Lane – the heart of Shoreditch.

Date 
Saturday 19th and Sunday 20th of May
11 – 6pm – set-up from 10am
133-135 Bethnal Green Road

The Bethnal Green Road is a busy stretch between Shoreditch High Street and Cambridge Heath Road. At the Shoreditch end, just a couple of minutes’ walk from Redchurch Street, Brick Lane and Boxpark. A fashionable area full of young creatives, it’s especially busy on the weekends with locals, hipsters and tourists.

We would prefer to have the same traders all weekend but if you just want to trade one day that is an option too. 

Tables 
4ft x 2.5ft   (1200mm by 750mm)

Cost 
£140 for the weekend – Saturday and Sunday 
Or £75 for one day only. Please 
specify on the form below. 

10% off for  Perks members

 Applications close Monday April 23rd at midnight. You will hear back from us by Friday April 27th. 

Please note that we do not have space for food or drink traders or workshops at this event.

As space is tight we have to keep rails and print browsers to a minimum. Please let us know in the form below what you propose to bring.  We will then look into our ability to fit this in 

Apply here